Simply Be: The Plus Size Brand Relaunches

This is a sponsored post that contains affiliate links. All opinions are my own.

If you’re a subscriber of this blog, you know that I am a huge fan of Simply Be. So you can imagine my excitement when they approached me to talk about their relaunch in the U.S. and to offer my readers a discount code! I have been a long time customer of Simply Be and can immediately think of many much-loved items, including this tunic, that I have purchased from them over the years. [Does anyone else get “fashion-induced nostalgia” or is that just me? Like, I can easily recall a time and place I’ve worn favorite outfits and become sentimental over clothes. I’m weird. Lol.] I digress.

Simply Be, a U.K. based brand, is not new to the U.S., but they have some big plans for us across the pond! Starting with exciting collections of swimwear [Swoon!], trendy athleisure, and festival fashions exclusive to the U.S.. So no matter what you’re doing this spring and summer, they’ve got you! And most of their clothes are available up to size 28. Bravo!

Simply Be’s U.S. relaunch includes campaigns that “convey confidence, sass, verve, sex appeal and energy and beautiful curves in a more editorial manner,” according to the U.S. Vice President of Marketing, Rich Storer. I say, mission accomplished! They are moving away from a catalog model to more interactive digital campaigns, like video and shoppable Instagram posts. But I’m most intrigued by Simply Be’s plans for pop-up stores in cities and universities across the U.S., beginning in New York this summer. I love this idea!

Simply Be continues to be a leading innovative brand for plus size women. I have always been impressed with their quality and selection, especially given that their prices are very reasonable.